groundswell logo

client: Groundswell Youth Arts Venue

project: logo design & branding

details:

After the 2008 Cedar Rapids’ flood, many downtown neighborhoods continued to suffer and recover very slowly. The youth in these neighborhoods had no safe place to gather and socialize. Groundswell Youth Arts Venue was created to be a positive place for youth to gather, create, and just have fun. Their mission is to:

“Unite young people through events and workshops, empower young people by providing a space they can form themselves, and change lives by helping young people gain confidence in themselves, their gifts, and skills.”

I was hired by Groundswell to design a logo and basic branding standards that would encompass their mission. The youth of Groundswell wanted something that looked handmade, local, and positive.